Sustainability policy

Our footprint

Everything we do happens online, so our direct footprint is small and mostly invisible: the servers that host this site and the laptops we build it on.

We have no premises of our own to heat, light or fill.

What we do about it

• We aim to keep pages light — fewer heavy scripts and media files mean less energy per visit.
• We meet online by default and travel only when meeting in person genuinely matters.
• Where we have a choice of supplier, we prefer those that publish their own emissions data, measured to the GHG Protocol or equivalent.
• We review this policy once a year, and when anything material about how we work changes.

How we report

We are well within the size exemption in Streamlined Energy and Carbon Reporting, and the UK’s new standards are voluntary and apply to no company by law today.

We still use the UK Sustainability Reporting Standards as our reference for how a company should think about climate-related risks and emissions, so that the habits are in place long before any obligation is.

What we will not claim

We do not describe ourselves as carbon neutral or net zero, and we will not make an environmental claim we cannot evidence — the standard the CMA’s Green Claims Code sets.

The rules on green claims reach marketing as much as reporting — the ASA’s advice on environmental claims covers advertising, and sustainability in go-to-market explains why vague words like “eco-friendly” are the ones that get challenged.

Who owns this

Our founder owns this policy.

When we need specialist input we bring it in part-time for a defined piece of work — a fractional sustainability lead — rather than hiring full-time for a need that is part-time.